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News

•	Nine Small Businesses Get Marketing Makeovers - New York Times (blog)
•	Disney hires new marketing guru for "Pirates 4" - Reuters
•	Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing - MarketWatch (press release)
•	BG Medicine's Losses Mount As It Negotiates FDA Marketing Approval - Wall Street Journal

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Trade Promotion Management Associates: Trade Promotion Outlook The TPMA is a non-profit U.S. trade association for individuals and organizations involved in trade promotion. Check out the bi-monthly Journal of Trading Partner Practices for best practices, articles and news about trading partners and trade promotion. The weekly Trade Promotion Outlook newsletter covers trends, news, and predictions about the trade promotion industry.
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Education
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The Evolution of Trade Promotion Management Synectics Group provides heavy-duty software to manage trade promotion management (TPM) in consumer product goods companies. As part of their Resources section, Synectics writes about trade promotion and TPM. Synectics seems dismayed at the “spiraling out-of-control world of trade promotion spending,” and offers its software as a solution.
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Effectiveness of Trade Promotions An article in the 2001 issue of Marketing Science about the effectiveness of trade promotions is abstracted here. Using game theory and economics, the authors determine that where manufacturers offer trade promotions, retailers may not pass on a low wholesale price to consumers because those consumers don’t have information about trade promotions. This may no longer be the case in today’s connected, Web-aware world.
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UCCS: Bachelor of Innovation The University of Colorado at Colorado Springs offers the Bachelor of Innovation, a degree composed of related majors in technology, entrepreneurship, creative communication, and globalization. The degree, a collaboration between the College of Engineering Science and the College of Business, breaks down into five areas; for those interested in general business innovation, the appropriate program would be the Bachelor of Innovation™ in Business Administration. Even so, engineering and science are core to all of the programs.
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CIO: Questions for Bart Feldman In the Web complement to CIO Magazine, Bart Feldman, CTO and founder of Demantra, a provider of trade promotions management solutions (which has since been acquired by Oracle) provides answers to reader questions about trade promotions management. Feldman speaks of current trends, technology, and integration with sales and marketing.
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LandingTheDeal Dan Tudor, advertising and sales consultant, writes this blog for Know More Media about “sales, sales tips and advice, and about those who land the deal.” Tudor covers acts of brilliance and foolishness in sales by leading companies, as well as what makes a great salesperson, and the inspiration and motivation you’ll need to succeed.
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Knowledge@Wharton: Innovation and Entrepreneurship Research Knowledge@Wharton is the Wharton School of Business’s online journal. With articles, podcasts, and white papers, Knowledge@Wharton covers business trends, interviews with industry leaders, book reviews, and research abstracts. The Innovation and Entrepreneurship section covers topics on philanthropy and innovation, creating long-term value, and analysis of current business giants’ innovation steps and missteps.
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Harvard Business School: Working Knowledge: Innovation HBS Working Knowledge is a forum for innovation in business practice, gathering together news, research and viewpoints from Harvard Business School researchers and professors on the cutting edge of business. The innovation category contains articles on innovation strategy, economics, management, product development, and market disruption.
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Center for Creative Leadership The CCL promotes development in leadership through publications, products, events, and networking. CCL’s Leadership Development Programs include individual, group, and team courses. Of interest are the Leading Effectively newsletters and podcasts, which frequently deal with creativity and innovation.
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