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Nine Small Businesses Get Marketing Makeovers - New York Times (blog)
Disney hires new marketing guru for "Pirates 4" - Reuters
Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing - MarketWatch (press release)
BG Medicine's Losses Mount As It Negotiates FDA Marketing Approval - Wall Street Journal
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View M Creativity: Interactive Creativity Techniques
M1 Creativity (yet another company out of England) provides a series of 24 free online creativity tools. Ignore the busy design of the Web site and work your way through the exercises. The tools are in plain HTML – old school – but you should be able to make them work so you can squeeze some ideas out.


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View BrainReactions
BrainReactions harnesses the power of creative college students to innovate for organizations. Whatever you think of that idea, check out their blog. It’s filled with analysis of current trends in creativity and innovation, as well as extrapolation to the near future based on today’s news. You’ll also find lots of discussion about Generation Y, how to understand them, and how to marketing to them. But ignore the online brainstorming tool – it’s been taken over by spamming and silliness.


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View Made to Stick
Why do some ideas ‘stick’? Why do we all know the story about the traveling businessman who loses a kidney, but the latest corporate mission statement is forgotten overnight? Chip and Dan Heath wrote “Made to Stick,” a book that tries to quantify the reasons that ideas become sticky (a Malcolm Gladwell term, actually). Read the excerpts to get a feel for where they’re coming from, and then check out their blog for real-world examples.


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View Creative Think
Roger von Oech, celebrated inventor, creativity consultant, and author of “A Whack on the Side of Your Head,” writes expressively in his blog about creative thinking out there in the world, and creative thinking inside your own brain. If you’re looking for the ‘whack,’ von Oech has many posts on goading your creativity through delay, deadlines, and other ways to shake up your usual thinking process so you become unstuck.


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View Innovation Tools: Business creativity and brainstorming articles
Chuck Frey at Innovation Tools gathers together articles from creativity and innovation professionals on this page. The entire site is worth a good look, but here you’ll find nicely-condensed advice on practical innovation and brainstorming that takes place in a corporate setting.


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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
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