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News

•	Nine Small Businesses Get Marketing Makeovers - New York Times (blog)
•	Disney hires new marketing guru for "Pirates 4" - Reuters
•	Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing - MarketWatch (press release)
•	BG Medicine's Losses Mount As It Negotiates FDA Marketing Approval - Wall Street Journal

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Benchmarking Links

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Quality Benchmarking This UK site also provides a quick overview to the benchmarking process in practical terms. Written in terms of working with a benchmarking partner, the document is also useful as an internal guide. The best part of it is the key guidelines section at the end – tips like “Benchmarking alone will not tell you what customers actually want” can be sobering and provide a good direction for what to do with benchmark results.
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InnoSupport: Benchmarking Process InnoSupport provides a self-guided tutorial about innovation in the workplace. All of it is valid information, but for benchmarking and analysis, start at section 5, “Evaluation of Innovative Solutions.” The Web-based tutorial takes you through the basics of decision-making, scoring, and benchmarking. This is presented at a high level, but is sufficient to give an overview of the benchmarking process as it fits into the innovation cycle.
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DTI - Benchmarking Innovation Performance DTI is the UK government department responsible for trade and innovation. Sadly, there are no direct counterparts in North America, but DTI provides useful tools for business innovation no matter where you are. The Innovation self-assessment measures how well you manage the innovation process at your company, while the Innovation Exchange measures your attitude towards innovation. Leadership Qualities measure your likely effectiveness at driving innovation. We recommend against using the calculators, which are calibrated to UK benchmarking results.
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Benchmarking Benchmarking is the process of determining who sets the standard and what that standard is. It is done to motivate people to improve toward that goal.
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