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News

•	SuccessFactors Chief Marketing Officer, General Manager of SMB to Present at ... - MarketWatch (press release)
•	Allergan's Botox fine: good marketing? - CNNMoney
•	Publishers Clearing House: Deceptive or Simply Good Marketing? - Marketing Pilgrim (blog)
•	Marketing Charts Roundup 9-9-10: Executive Support Crucial to Retail Social Media - Media Buyer Planner

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Books Links

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Marketing Management (12th Edition) by Philip Kotler (Author), Kevin Lane Keller (Author)
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Basic Marketing w/Student CD Author: Jr., William D. Perreault , E. Jerome McCarthy, Joseph P. Cannon
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran and Bill Hunt
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) by Chip Heath and Dan Heath. "Made to Stick: Why Some Ideas Survive and Others Die..."
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SPIN Selling by Neil Rackham. "The V.P. of Sales met me at O'Hare airport and within minutes we were driving through the Chicago suburbs..."
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How to Build Sustainable Value by Tom Beakbane The 3 essential disciplines to building sustainable value: Strategy, Communications and Leadership How to leverage the Chain of Satisfaction How to communicate a powerful focus consistently
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The Little Red Book of Selling by Jeffrey Gitomer . "Why do people buy?" is a thousand times more important than "How do I sell?..."
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