Show all Links • Advanced Search   Exact phrase  All words  Any word

Home • Search • Directories • Links • Submit site • About us • Login

• Advertising and creative services • Awards • Benchmarking • Branding • Broadcast • Communications • Corporate identity • Creativity • Direct marketing • Directories • Education • Funding and venture capital • Government • Indoor • Industrial • Jobs • Market research • Media • Metrics and measurement • News • New digital • Outdoor • Packaging • Patents, trade marks and copyright • Print • Project management • Promotional • Public relations • Publications • Retail • Selling • Strategy • Telemarketing • Trade shows • Web marketing   News • Imax To Launch Portable Screens, Expand Marketing Biz - Mediapost.com • GlaxoSmithKline: EC Gives Marketing Authorization For Revolade - Wall Street Journal • Tom Tailor Starts Marketing IPO, Seeks March Listing - BusinessWeek • Former Ford and Vw marketing executive to head the Fiat brand in US - AutoSpies.com

<< Back to List Links About us As an agency we are a case study in change. In 1986 when we opened our doors it was because we could see that the industry was on the cusp of a revolution. It was at a time when artwork was created using Rotring pens, Letraset, glue and stat cameras. We came to the realization, startling at the time, that a computer could be used to produce artwork and what is more, do it faster and better. For years the technology lagged behind our needs and we craved faster computers and more reliable software. But while the methods of producing artwork were changing the nature of marketing itself was changing fundamentally. Basic assumptions about how to build markets and how advertising works were being completely overturned. Now, looking back we can see how marketing as a discipline has had to reinvent itself. No longer is advertising a cure-all. To be successful these days you need a clear vision and a brand proposition that can be understood instantly. Then there are a myriad of communication channels, many of them new, that can be employed to secure engagement with audiences. At Beakbane: Smart Brand Communications we harness these new realities. We work with our clients to develop a focused brand proposition, then we develop the words and pictures that get the message across in the blink of an eye. After that we create smart programs to get sales. What are the constants in what we do? Well there are none, except constant innovation. Every project has to be approached with a fresh eye making it more probable that our clients can stand apart from their competitors and in the long run build sustainable value. Advanced Search •  Show all Links •  Submit site +   Exact phrase  All words  Any word

Books sghfxmkid ...

« Back

Top

© 2006 MarketingNorthAmerica+com

Search • Directories • Links • Submit site • About us • Login • News • Events • Spotlight

www.beakbane.com